Category: Featured

  • Singapore’s First 30-Minute Muay Thai HIIT Studio

    Singapore’s First 30-Minute Muay Thai HIIT Studio

    Inside MT30: More Than Just a Muay Thai Workout

    Getting to Know MT30’s Founders

    Ben (on the left), Terrence (on the right) at the front desk of MT30

    Recently, I had the opportunity to speak with Ben, one of the co-founders of MT30, and walked away with a whole new appreciation for what it takes to run a modern fitness business. Behind every punch and every kick at MT30 is a story of grit, purpose, and passion — and it all starts with its founders.

    Ben and his co-founder, Terrance, go way back — all the way to their polytechnic days where their shared interest in Muay Thai first began. After graduation, their paths diverged: Ben became an air steward, while Terrance took the leap to pursue Muay Thai as a full-time career.

    Years later in 2022, fate brought them back together when Terrance reached out to Ben with a bold idea — to start a fitness business built on their shared roots in Muay Thai. That idea became MT30.


    What Is MT30?

    MT30 stands for Muay Thai 30 — a high-intensity, 30-minute workout that combines the explosive movements of Muay Thai and kickboxing with the fast-paced structure of HIIT (High-Intensity Interval Training). But MT30 is more than just another boutique fitness class. It’s a thoughtfully designed fitness experience anchored on three core pillars:

    • Efficiency – With each session lasting just 30 minutes, MT30 is ideal for busy individuals like working professionals or parents who struggle to find time for a workout.
    • Fitness – Participants consistently see real, tangible results — both aesthetic and functional.
    • Mental Wellness – Beyond the physical, MT30 provides a safe space for people to de-stress, clear their minds, and build confidence.

    The Inspiration: A Modern Take on Fitness

    Ben shared that he conducted extensive R&D before launching MT30. He looked at local fitness trends — spin classes and programs like F45 were booming — and realized there was a demand for short, impactful workouts.

    So, together with Terrance, they set out to create something unique. By fusing their background in Muay Thai with the efficiency of HIIT, they crafted a program that offers a full-body experience in just 30 minutes. It’s not just a workout — it’s an experience.


    A Deliberately Designed Experience

    MT30’s attention to detail is remarkable, from the studio ambiance to the flow of each session:

    • Dark Studio & Loud Music:
      Inspired by the energy of spin studios, MT30 sessions are conducted in ambiently lit room with loud music — not just for the vibes, but to help participants tune out distractions and focus fully on their training. This also benefits those who may feel self-conscious, offering them a sense of anonymity and comfort.
    • Grounded Bags:
      Unlike traditional hanging punching bags, MT30 uses grounded bags that offer better resistance and feedback. These bags are more stable, eliminating the swing-back effect and mimicking the feel of hitting a real target.
    • Flow-Oriented Training:
      From the moment participants enter — slipping off their shoes, getting assigned a bag, training, and exiting — everything is choreographed. There’s even a welcome video that guides first-timers through the process, ensuring a smooth experience for all.

    What Sets MT30 Apart

    One of the things that immediately stood out in my conversation with Ben was how intentionally different MT30 is from your typical fitness studio. Cleanliness, safety, and professionalism aren’t just values — they are the foundation of everything they do.

    Hygiene, for instance, is treated with utmost importance. After every session, participants are encouraged to wipe down their punching bags. This culture of shared responsibility, combined with MT30’s strict sanitation practices, ensures that the studio remains fresh and odor-free — a refreshing contrast to many gyms where cleanliness can often be overlooked.

    MT30 is also uncompromising when it comes to creating a safe and respectful environment. The team does not adhere to the traditional notion that “the customer is always right” — especially when inappropriate behavior is involved. Whether it’s from staff or participants, misconduct is never tolerated. As Ben put it, “We do not compromise peace for profits.” He shared that there have been instances where they had to address unruly behavior directly, even if it meant risking a paying customer. For MT30, maintaining a high-quality experience for the entire community always comes first.

    Finally, the coaching at MT30 sets a high standard. Trainers are not only technically skilled, but they are also deeply committed to helping participants get the most out of each session. They strike a thoughtful balance between pushing individuals beyond their comfort zones and ensuring they remain within safe physical limits. It’s this combination of professional conduct and genuine care that makes the MT30 experience so impactful.


    Stories from the Studio

    Before we ended our conversation, Ben shared a story that encapsulated the MT30 spirit. There was a participant who laid down mid-session, seemingly giving up. Ben didn’t ignore it — instead, he went over, encouraged the participant, and reminded him why he was there.

    Ben explained, “You’ve paid for this session, and I’ve accepted your payment. It’s my duty to ensure you get what you came for.” His commitment to pushing people out of their comfort zones — with care and respect — is at the heart of MT30.


    Take the First Swing

    MT30 is a game-changer for anyone looking for a time-efficient, results-driven, and mentally rewarding workout. It’s also a place to connect — not just with your fitness goals, but with a community of like-minded individuals who share the same hustle.

    If you’re looking for a space that prioritizes quality, safety, and transformation, MT30 might just be the place for you.

  • From Classroom to Code: How Practicle is Transforming Math Education

    From Classroom to Code: How Practicle is Transforming Math Education

    From Lecturer to Entrepreneur

    Meet Chong Ming (and his spouse who co-founded Practicle)

    Chong Ming (on the left), and his spouse (on the right)

    Chong Ming’s journey into entrepreneurship began in the classroom. As a lecturer at Temasek Polytechnic under the Ministry of Education (MOE), he dedicated years to shaping young minds.

    However, over time, he realized that his reach was limited—he could only impact a finite number of students within the confines of a physical classroom. Determined to make a broader difference, he and his wife took a bold step: they left the public education sector to build a solution that could help students beyond the traditional classroom setting.

    This decision led to the birth of Practicle, a digital education platform revolutionizing the way students learn mathematics.


    A Passion for Teaching and Innovation

    Chong Ming and one of his top student

    Chong Ming’s passion for teaching didn’t wane when he left his lecturing position; instead, it found a new avenue through Practicle.

    He saw firsthand the struggles that students faced with traditional learning methods, particularly in mathematics.

    Inspired by assessment books that students relied on for extra practice, he envisioned a more effective way to reinforce learning—one that eliminated the need for flipping through pages and writing on paper while still strengthening critical thinking skills.


    Revolutionizing Education Through AI and Gamification

    Screenshot of Practicle application

    Practicle started as a simple digital version of assessment books, but it quickly evolved into something much more powerful.

    By integrating Artificial Intelligence (AI), the platform could track a student’s learning progress and generate personalized questions tailored to their individual needs.

    The AI ensured that each student was challenged at just the right level—difficult enough to promote growth but not so hard that it became a source of stress.

    One of Practicle’s first success stories was a primary school student who disliked tuition.

    His mother, hesitant but hopeful, subscribed to Practicle to give her child an alternative learning method. After consistent practice, the student walked into his exam feeling confident. To his mother’s surprise, he improved from a 68/100 to over 90/100. This experience highlighted the platform’s potential in transforming math education and making learning engaging.


    The Science Behind Gamifying Learning

    Gamification is a key component of Practicle, but it was far from a simple process. Chong Ming and his team had to go beyond just adding points, leaderboards, and character levels—they needed to ensure that the gamification elements enhanced learning without causing discouragement or addiction.

    Balancing Competitiveness with Fairness: While a leaderboard and duel system encouraged competition, Chong Ming recognized that weaker students might feel demotivated if they consistently ranked at the bottom. To counter this, Practicle implemented a leveling system where students could progress at their own pace. For instance, an advanced student could earn 15 points by solving five Level 3 questions, while another student could earn the same amount by solving fifteen Level 1 questions. This design encouraged weaker students to keep practicing until they were confident enough to attempt harder questions.

    Preventing Overuse and Burnout: A major challenge in gamification is preventing students from spending excessive hours on the platform just to level up. Research led Chong Ming to implement daily quests that provided adequate rewards while discouraging excessive grinding. These quests were designed to take 15 to 30 minutes to complete, ensuring that students received enough practice without overworking themselves.

    Staying Ahead of the Players: Students are naturally creative when it comes to finding shortcuts. Some quickly discovered bugs that allowed them to repeat questions to earn rewards faster. This kept Chong Ming on his toes, continuously improving the system to maintain fairness and integrity in learning.


    The Impact of Digital Education

    Practicle has proven to be a game-changer for both students and parents.

    The platform’s AI-driven personalized learning, coupled with gamification, has made mathematics more engaging and effective. Unlike traditional tuition, which can feel rigid and stressful, Practicle allows students to learn at their own pace, building confidence as they go.

    Parents, too, have come to appreciate how the platform supports their children’s educational journey without the need for excessive drilling or rote memorization.


    Vision for the Future of Learning

    At its core, Practicle is a labor of love. Chong Ming and his wife are product-driven innovators who constantly strive to refine and enhance their platform. Their biggest reward is seeing students improve their grades, gain confidence, and develop a love for learning.

    With the continued advancement of AI and digital learning technologies, the future of education is evolving rapidly. Practicle stands as a shining example of how passion, technology, and innovation can come together to create a transformative learning experience for students everywhere.

    As Practicle continues to grow, one thing remains certain: Chong Ming’s mission to make learning mathematics more accessible, effective, and enjoyable will only keep getting stronger.

  • Krystal Wee’s Journey in Food Powders & Hair Tinsel

    Krystal Wee’s Journey in Food Powders & Hair Tinsel

    Mother founded two brands from caring for her daughter.

    Meet Krystal Wee (and her family!)

    Krystal’s spouse (on the left), daughter (in the middle), and Krystal (on the right)

    Krystal Wee is officially a housewife, but in reality, she manages two thriving home-based businesses: one focused on food powders and the other on hair tinsel.

    With her naturally nurturing and motherly demeanor, she has a unique ability to care for others in a warm yet authoritative way. Her “aunty-like” nature exudes trustworthiness, as she generously shares her extensive knowledge and experiences, reflecting her wealth of expertise and insights.

    P.S. People often mistake Krystal for a young lady in her late 20s—until she starts sharing her insights with the wisdom and flair of a typical Singaporean auntie!


    What is Food Powder and Hair Tinsel?

    Adding food powder to food
    Hair tinsel amidst organic hair

    Food powder and hair tinsel may seem worlds apart, but both are innovative solutions designed to enhance everyday life in unique ways.

    Food powder is a finely ground blend of natural ingredients, such as dehydrated vegetables, herbs, and proteins, used as a healthy alternative to traditional seasonings. Free from preservatives and artificial additives, it delivers pure flavors and nutrients, making it ideal for soups, stews, porridges, and more. Krystal’s food powders stand out as a wholesome replacement for salt and artificial seasonings, ensuring families enjoy delicious and nutritious meals.

    Hair tinsel, on the other hand, is a shimmering strand tied onto individual hairs to add sparkle and flair. Made from heat-resistant, durable materials, it’s a versatile accessory that blends seamlessly with natural hair and can be styled, washed, and treated like regular hair. Krystal’s high-quality hair tinsel allows individuals to elevate their look effortlessly, bringing a touch of glamour and individuality to any hairstyle.


    How did Krystal get into Food Powder and Hair Tinsel?

    Like many devoted mothers, Krystal Wee wanted to provide the best for her daughter, especially a nutritious diet during her infant years.

    She noticed that most flavorful foods rely heavily on salt and artificial seasonings, which are widely recognized as unhealthy. Excessive salt intake has been linked to high blood pressure, heart disease, and kidney issues, while artificial seasonings often contain additives like monosodium glutamate (MSG), which some studies suggest may contribute to headaches, nausea, and other health concerns in sensitive individuals.

    Driven by her desire to give her daughter wholesome meals, Krystal developed her own line of Healthy Signature Food Powders as a natural alternative to salt and artificial seasonings. Her mission was simple: to ensure her daughter eats well and grows strong without compromising on flavor or nutrition.

    Krystal Wee’s venture into hair tinsel was born later, from a personal discovery. As someone who loves helping others feel their best, she found that hair tinsel was a simple yet impactful way to add fun, glamour, and individuality to any hairstyle. Recognizing the growing demand for this unique accessory, she began crafting her own high-quality tinsel products, sharing her passion for sparkle with others.


    From Passion to Business

    Krystal Wee’s journey began with a desire to provide healthier options for her family. Concerned about artificial ingredients, she created her own line of food powders and later expanded into hair tinsel, driven by a love for creative expression.

    What started as a personal mission quickly grew into a business when Krystal saw the positive impact her products had on others. She realized there was a demand for healthier, more creative alternatives.

    Today, her passion fuels a thriving business, where Krystal continues to share her products and inspire others to live and express themselves more freely.


    Juggling Motherhood and Business

    Endearing photo of Krystal and her daughter

    Being both a mother and an entrepreneur is no easy feat, and Krystal Wee embodies the challenges and rewards of this dual role. Every day, she navigates the delicate balance between nurturing her family and managing two thriving home-based businesses. From preparing meals and spending quality time with her daughter to crafting her signature food powders and perfecting her hair tinsel products, Krystal’s days are a whirlwind of activity. Yet, it is her unwavering determination and love for her family that drive her to excel in both areas.

    While the journey is demanding, it also brings a deep sense of fulfillment. As a mother, Krystal cherishes the opportunity to create products that reflect her values—healthy, wholesome food for families and creative tools for self-expression. Her ability to adapt, prioritize, and stay focused showcases her resilience. Through her struggles, Krystal inspires others to pursue their passions while remaining deeply committed to the people who matter most.


    The Heart Behind Krystal’s Hustle

    For Krystal Wee, her family is at the core of everything she does. As a mother, her primary goal has always been to provide the best for her daughter, from wholesome meals during infancy to creating a nurturing environment for growth. This desire to care for her family sparked her entrepreneurial journey, leading her to develop healthy food powders and hair tinsel products that reflect her values of love, creativity, and quality.

    Despite the challenges of juggling motherhood and business, Krystal’s passion fuels her resilience. She takes pride in crafting products that bring joy and practicality to others—whether it’s helping families prepare nutritious meals or empowering individuals to express themselves through sparkling hair tinsel. Her ability to find purpose in her work keeps her going even on the toughest days.

    Krystal’s hustle is more than just running businesses; it’s about building something meaningful. By staying true to her values and drawing strength from her love for her family, she continues to inspire others to chase their dreams while staying grounded in what matters most.


    Krystal’s Active Collaborations

    Krystal Wee thrives on building meaningful connections and actively collaborates with a variety of brands. Her sociable nature and openness to new ideas have led to several successful partnerships, where she works closely with other entrepreneurs and businesses to create products that resonate with her values of quality and creativity.

    Through her collaborations, Krystal shares her expertise and passion, helping brands expand their reach while also bringing innovative products to her customers. Whether it’s through co-branded initiatives or joint marketing campaigns, Krystal’s collaborations create win-win situations for all parties involved.

    Her active approach to collaboration allows Krystal to stay engaged with the community and continuously learn from others. By aligning with brands that share similar goals, she creates a network of support that fosters growth and mutual success.


    Krystal’s Approach to Digital Marketing

    Krystal Wee understands the power of digital marketing in today’s fast-paced business world. She uses a combination of social media, influencer partnerships, and targeted online ads to build brand awareness and engage with her audience. Her approach is rooted in creating authentic connections with her customers, which has helped her brands stand out in a competitive market.

    Through carefully crafted content and strategic use of platforms like Instagram, Facebook, and TikTok, Krystal is able to showcase her products in creative and relatable ways. She leverages these channels to tell her brand’s story, share customer testimonials, and highlight the benefits of her offerings, making sure every piece of content resonates with her target audience.

    Krystal’s data-driven approach ensures that her digital marketing efforts are both efficient and effective. By closely monitoring analytics, she continually refines her strategy, optimizing campaigns for better results. This combination of creativity and analytical insight has been key to growing her businesses and expanding her reach online.


    The Next Chapter for Krystal’s Brand

    Krystal’s brand logo

    Krystal’s brand is poised for continued growth and innovation. With a deep understanding of her customers’ needs and a strong commitment to quality, she’s focused on expanding her product offerings and exploring new avenues for collaboration. As Krystal’s journey evolves, her passion for delivering wholesome and creative solutions remains at the heart of everything she does.

    Looking ahead, Krystal is excited to build on her success and strengthen her brand’s presence. Through her strategic use of digital marketing, community engagement, and a focus on high-quality products, she plans to reach even more customers who share her values. Stay tuned for the next chapter of her entrepreneurial journey, where new opportunities and exciting developments are sure to unfold.

  • This Couple founded DoDo’s Sourdough

    This Couple founded DoDo’s Sourdough

    Meet DoDo’s – a home-based sourdough business/project of a whimsical couple.

    Getting to Know DoDo’s Creators

    Bao (on the left), Mathan (on the right) with their sourdough

    DoDo’s Sourdough was founded by Mathan—a teacher at a top enrichment provider—and Bao, a business executive in the manufacturing sector. The couple met online nearly five years ago through a dating app, and their bond has only grown stronger over the years.

    Word has it that Mathan stole Bao’s heart on their first date with a delicious home-cooked meal that left quite an impression!

    Both Mathan and Bao are devoted food lovers. They live to eat, always seeking out high-quality, nutritious food. Their shared passion for cooking and eating eventually led them to launch DoDo’s in May 2024, bringing their love for good food to others.


    What does DoDo’s mean?

    “DoDo” is a playful term Mathan and Bao coined as a fancy way of saying “dumb dumb.” It’s become their go-to way of teasingly calling each other out for silly moments.

    For example: “Gosh, you’re such a DoDo for leaving our rugs at the restaurant!”

    The term is so ingrained in their everyday lives that when it came time to name their sourdough business, they went with “DoDo’s.”

    To add a unique touch to their brand, they also decided to include some illustrations of DoDo birds on their menu as a fun tribute.


    Why sourdough over other foods?

    Bao has always been intrigued by the transformative magic of fermentation, which can elevate simple ingredients into extraordinary flavours while enhancing their nutritional value.

    His culinary adventures have led him to boldly experiment with various fermented creations, including lacto-fermented garlic scapes, honey fermented garlic, and even his own jar of miso made with live cultures (i.e. Koji) imported from Japan.

    Bao’s lacto-fermented garlic scapes

    In early 2024, Bao stumbled upon some inspiring sourdough videos online and felt compelled to dive into the world of sourdough fermentation. Instead of using the usual plain wheat flour for his starter, he decided to experiment with the ancient grain: Ragi (an ancient grain from the highlands of Eastern Africa), which had been sitting underutilised in his pantry.

    Bao also shared that weekend brunches with Mathan are a cherished ritual, usually featuring a slice of toasted homemade sourdough topped with poached eggs, along with fresh fruits and a steaming cup of coffee.

    This simple yet satisfying meal perfectly captures their ideal way to kick off the weekend. Having the ability to prepare a fresh loaf of homemade sourdough is the cherry on top, enhancing their brunch experience.

    Through this journey, he not only delves into the art of fermentation but also enriches his culinary repertoire with unique flavours and healthier options for friends and family.


    The Birth of Ravi: The Sourdough Starter

    The journey to perfect sourdough wasn’t all sunshine and rainbows for Mathan and Bao.

    Their first attempts at baking sourdough were far from perfect. They faced issues with underbaking, overbaking, and practically every other mistake you can make when learning the craft.

    Through trial and error, they experimented with several sourdough starters and baking methods. With each new attempt, they learned valuable lessons and improved their technique.

    Finally, after numerous iterations, they managed to bake sourdough loaves that met their high standards. They named the starter responsible for these perfect loaves “Ravi,” inspired by the Ragi (an ancient grain from the highlands of Eastern Africa) they used to create it.

    Ravi the Ragi (finger millet) sourdough starter

    This marked the beginning of their successful sourdough journey.


    Turning Passion into Profit

    Mathan and Bao initially baked sourdough bread just for themselves—selling it had never crossed their minds.

    That all changed one day when Mathan brought some of their homemade sourdough loaves to his office. The bread was a huge hit with his colleagues, and one of them asked, “Have you ever thought about selling these?” That question sparked the idea for a home-based sourdough business.

    Starting a sourdough business, however, would require more than just baking skills. Mathan and Bao knew they’d also need to learn about sales and marketing. They took their first step by listing their sourdough loaves on Carousell, and after a quiet start, they finally made their first sale to a middle-aged woman. That first sale was a boost of confidence, proving their business idea could work.

    Eager to build on this success, they used Canva to design a custom menu for DoDo’s Sourdough. Soon after, they launched an Instagram page to start connecting with a wider audience and sharing their passion for artisanal sourdough bread.


    Running a Sourdough Business: A Look Behind the Scenes

    With both Mathan and Bao working full-time jobs, their only available hours for the sourdough business are early in the morning or late at night after work.

    One evening, I had the chance to join them (for dinner) and observe their routine.

    Each day, Mathan and Bao check for new orders. When orders come in, they “feed” Ravi (their original sourdough starter) and his “descendants” so they’re ready to rise by the time the couple returns home.

    After work, they gather in the kitchen, organize their equipment, and start prepping the orders. Using the exact starter amounts needed, which they now know by heart from countless trials, they combine it with other ingredients based on each order’s flavor.

    Once mixed, the dough rests to bubble and ferment. The fermentation time varies depending on the environment, particularly temperature and humidity. They carefully manage this by turning on the air conditioning away from the resting dough, creating a warm and humid microenvironment for faster fermentation.

    When ready, they knead the dough into shape or add additional ingredients for flavored varieties. After shaping, it’s straight into the oven. Once baked, they pack the loaves neatly into paper bags or slice them, depending on the customer’s request.

    Watching Mathan and Bao work with such precision and care shows the dedication they pour into each loaf of DoDo’s sourdough.


    Time to Indulge in the Sourdough

    As I watched them prepare the food, the table was neatly arranged—simple yet inviting, perfectly complementing the meal ahead.

    I was served their classic rustic sourdough, accompanied by a comforting bowl of soup and a rich, savory miso garlic butter.

    The meal was undeniably delicious, though not in the indulgent way you’d expect from fast food like KFC or McDonald’s. It was flavorful yet light, satisfying without feeling heavy. The absence of frying or oils seemed to keep my appetite alive, making each bite more enjoyable.

    Mathan and Bao explained that sourdough is easier to digest due to its beneficial bacteria. Paired with the organic ingredients and minimal seasoning in the soup and miso garlic butter, it was no wonder I could eat so much without feeling bloated.

    By the end, I surprised myself by finishing half a loaf of their rustic sourdough on my own.

    My sourdough before I consumed half of it.

    Beyond Sourdough: Other Delights on DoDo’s Menu

    While the sourdough process takes center stage, Mathan and Bao also offer a range of delicious sides to complement their loaves.

    Customers can elevate their experience with flavorful additions like hummus and spicy Léilàjiāo dips, or enjoy comforting soups such as French Onion or Cream of Miso Pumpkin.

    For an extra burst of flavor, a selection of artisanal butters—like Masala Chai and Gochujang—adds a unique twist to every bite.

    Check out their full menu by click on DoDo’s Menu.


    Crafting the DoDo’s Experience: The Art Behind Every Loaf

    For Mathan and Bao, the packaging is just as meaningful as the sourdough itself.

    They dedicate considerable time and effort to designing the artwork for their packaging and marketing materials, including their menu. Each design is thoughtfully crafted, with a unique story or meaning behind it.

    Mathan working on the art of the sourdough packaging.

    They carefully consider whether customers will understand, relate to, and ultimately appreciate the artwork, making sure each design enhances the overall experience of DoDo’s Sourdough.


    Customer Spotlights: Stories from Dodo’s Fans

    It’s no wonder their customers consistently sing their praises.

    P.S. On my way home, I let my phone battery die and knocked out on the bus, worrying my loved ones in the process. Am I becoming a dodo too? Must be something in the bread.

  • New China Opticians turns century old in 2025

    New China Opticians turns century old in 2025

    New China Opticians “大明眼镜” celebrates their 100th year anniversary come 2025.

    Origin of New China Opticians

    The first New China Optician (NCO) “大明眼镜” branch in Singapore was founded by Senior Fang in 1925, who came from Shanghai, China.

    Although the first NCO store did not survive the second world war (1939 – 45), the business was later revived thanks to Senior Fang’s connection with the Shaw Brothers.

    After World War II, the Shaw Brothers acquired the Capitol Building (later renamed Shaw Building) and provided Senior Fang with store space to restart his business. Eventually, the business was passed down to his son, Fang Pao Nien (Mr. Fang).

    NCO thrived due to its prime location and the connections of Senior Fang’s other son, Professor Fang, who pursued a successful career in healthcare, rising to a prominent role at Singapore General Hospital.

    Professor Fang introduced many high-profile clients to NCO, including Singapore’s first two presidents, Yusof Ishak and Benjamin Sheares. These VIP customers appreciated the convenience of the store, as they could park their cars directly outside.


    Mr. Fang’s Fateful Meeting with Uncle Tony

    Uncle Tony, the current owner of NCO, began his career in optometry at the age of 16 in 1965, apprenticing under Mr. Lee, who owned a spectacle shop in Sabah, Malaysia.

    In 1971, Uncle Tony returned to Singapore and took a sales role with Ning Kwong Optical (NWO). During this time, he met Mr. Fang, as NCO was one of NWO’s customers.

    Between 1971 and 2004, Uncle Tony moved between different companies, started his own business, faced financial challenges that led to its closure, and eventually joined another firm. Throughout these years, he and Mr. Fang remained in touch, forming a close friendship over time.

    Uncle Tony (on the left) and Mr. Fang (in between the two gentlemen)

    In 2004, during a visit to Mr. Fang’s store, Uncle Tony noticed a “closing sales” banner at the storefront. He soon discovered that Mr. Fang’s vision had deteriorated, preventing him from continuing to run NCO.

    In response, Uncle Tony offered to buy the business and continue operating it as NCO. Mr. Fang agreed, and the business was transferred to Uncle Tony.


    Uncle Tony takes over New China Optician

    Upon taking over New China Optician in 2004, Uncle Tony relocated the store to Level B1 of Peninsula Shopping Centre.

    Although the early years were challenging, the business eventually gained momentum, thanks to its existing customer base. To drive further growth, Uncle Tony shifted the strategy to focus on offering middle-to-lower-end spectacles, as many of the older, high-spending customers were gradually passing away.

    The business also expanded its offerings by promoting bespoke and customized spectacles, which attracted premium customers, including Joanne Peh and Michelle Chong.

    In 2014, NCO moved to a more favorable location on Level 1 of the same building, positioning the store for continued success.


    New China Optician in 2024

    Currently, New China Optician is managed by Uncle Tony and his family. As Uncle Tony ages, he is preparing to pass the business on to his son, Gao Ming.

    Like many young people, Gao Ming was unsure of his career path after graduating from secondary school. With the optical industry appearing promising and his family owning a successful spectacle store, he decided to pursue a diploma and later a degree in Optometry.

    Since earning his degree, Gao Ming has been working at the shop since 2021, learning the business from his father. It took him 18 months to fully integrate into the role, during which he not only mastered the daily operations of an optometry retail store but also gained valuable insights into how the business has been managed under Uncle Tony’s leadership.

    Gao Ming (on the right) attending to a customer

    Additionally, Gao Ming has traveled to China several times to attend major optical industry events, such as The China International Optics Fair, where he expanded his knowledge of the field and sourced suppliers for the business.

    He has already established connections with several contacts during the industry events, and is now bringing in new frames from mainland China.


    Vintage Frames and Personalized Service

    With a history dating back to 1925, New China Optician (NCO) has accumulated a unique collection of vintage frames that are no longer in production. These rare frames have become highly sought after by collectors and customers who prefer a retro aesthetic for their spectacles.

    One of the key reasons NCO has thrived for nearly a century is its strong focus on personalized service. The staff are skilled in building lasting relationships with customers, who often feel more like friends than clients. Many regulars visit the store not just for eyewear, but also to engage in friendly conversation, reflecting NCO’s community-centered approach to business.

    Uncle Tony with one of his longstanding customer – Mr. James Chua

    Outlook for the Optometry Industry

    Gao Ming has conducted thorough market research on the future of the optometry industry. His findings show that myopia is on the rise globally. A recent study estimates that around 30% of the world’s population is currently myopic, and by 2050, nearly 50%—approximately 5 billion people—will be affected. The highest rates of myopia are found in East and Southeast Asia, with countries like South Korea, Taiwan, Singapore, China, and Japan reporting prevalence rates of 80% to 90%. Even in the USA, myopia rates have surged to 42%, nearly doubling in the past three decades (Myopia Institute).

    With this growing trend, the demand for prescription eyewear will continue to rise, ensuring that spectacles remain a vital product in the future.


    Business Challenges for New China Optician

    Over the last three years, Gao Ming has observed that most of New China Optician’s regular customers are loyal to the business because of Uncle Tony’s longstanding relationships. New customers have primarily been generated through word-of-mouth referrals, which raises concerns for Gao Ming as he contemplates how to retain these loyal customers once Uncle Tony retires.

    The two main challenges NCO faces are:

    • Finding effective ways to attract new customers to sustain business growth.
    • The gradual decline in regular customers due to aging, and the uncertainty of whether their children will continue to purchase from NCO.

    Utilizing Digital Marketing Moving Foward

    Recognizing that Uncle Tony’s exceptional sales skills and customer loyalty are not easily scalable, Gao Ming has turned to digital marketing to reach a broader audience. He took a course on using TikTok for marketing and launched an account for NCO. TikTok’s ability to reach non-followers appealed to him, and he successfully attracted a few new clients through this platform.

    However, consistently creating content for TikTok has been mentally draining for Gao Ming, especially since he can only focus on it after business hours, as his time during the day is consumed by running the store.

    To address this, NCO is now looking to hire staff to manage daily retail operations, freeing up Gao Ming to focus on business management, diversifying services, and exploring new marketing channels.

    If you’re passionate about the optical industry and considering work opportunities or a career change, get in touch with NCO!